Principle — Evidence first
If a photo cannot explain the issue, we do not ship the deck.
About
Built inside Thai wholesale rooms—not borrowed from generic playbooks
StreamWiseFlowNet Digital started when a cluster of trade marketers kept rebuilding the same shelf rubrics every quarter. We productized the boring parts: intake maps, rehearsal scripts, and sampling plans that survive leadership changes.
Principle — Partner-safe tone
Distributor relationships stay yours—we coach language, not ultimatums.
Principle — Bounded heroics
Night-shift embeds have hours, handoffs, and explicit exclusions.
Milestones
2017
First wholesale rhythm audit
Snacks brand asked us to map duplicate distributor pings—pattern stuck.
2021
Rehearsal library crosses 200 scenarios
Regional beverage group funded an open-source-ish inject pack for alumni.
2025
Desk hours productized
Bounded ICT evening coverage with archive of resolved cases for onboarding.
Team
Ten people across strategy, field, analytics, merchandising, and account ownership.
Arinya Sooksawat
Trade marketing strategist
Builds wholesale playbooks for regional FMCG launches.
Danai Phongsuwan
Visual merchandising specialist
Turns shelf realities into partner-ready visuals.
Sasiwimol Chong
Field execution lead
Runs rehearsals and embeds during promo peaks.
Teerapat Limsila
Account manager
Keeps distributor conversations specific and calm.
Malinee Thongchai
Retail analyst
Designs sampling plans that respect field fatigue.
Chanon Rattana
Retail analyst
Connects shelf photos to leadership-ready heatmaps.
Orathai Suwan
Account manager
Coaches new hires on tone and evidence discipline.
Veerapol Mingkwan
Field execution lead
Runs onboarding clinics across ASEAN hubs.
Lalita Prasert
Trade marketing strategist
Aligns promo mechanics with distributor realities.
Napat Senanarong
Visual merchandising specialist
Builds bilingual capture sheets for field teams.
